Go for WordPress

Free business theme for WordPress

Go is a personalization application developed by GoDaddy. This app is a Guttenberg-first theme for WordPress that allows you to create a beautifully rich website using the content management system. Free to use, it provides various designs that you can piece together with the block editor.

However, while Go is ideal for creating a website for your business, it does not work for blogging. The theme makes generous use of whitespace, which can break the reading flow for blog posts when overused. Additionally, it also comes with limited options. Although, it provides enough customizability to make your site unique. 

What does Go offer?

Go is a WordPress theme aimed at business websites. It is a simple yet powerful tool that uses block styles. Instead of focusing on theme-specific features, it allows users to piece their sites together using the block editor. Moreover, it comes with a handful of customizer options, providing flexibility. It adds five sections to the customizer, which you can further personalize using the provided options.

However, the magic of it is not the theme itself. It is in GoDaddy's companion plugin CoBlocks. The plugin offers everything, from accordions and maps to logos and pricing tables, covering more grounds that WordPress editor blocks do not cover. Moreover, the theme is also designed to work with WooCommerce, making it a nice option for small business owners looking to try eCommerce.

As mentioned, this theme is not the best option for blogging. Besides the overuse of whitespace, the theme completely throws off the vertical rhythm of your post whenever you drop an image or pull-quote. Another thing to worry about is the app's choice to create individual options for various social networks instead of using a navigation menu, which doesn’t follow the de facto standard of WordPress's built-in navigation menu system.

Should you use it?

Overall, Go is an ideal tool for small business owners and others with small sites. It offers enough customizability to allow you to design your site however you want. It also comes integrated with useful plugins to help make designing easy. However, it is not suitable for blogging. Moreover, it has features that do not follow the de facto system of WordPress.